End of the peak season that never was

“Even though there has been a considerable increase in the number of visitors after we reopened tourist sites with the necessary precaution, the trend did not linger as the fighting in Tigray broke out shortly after. With international media outlets reporting the war in Ethiopia and embassies issuing travel alert, bookings by tourists plummeted since the beginning of the fighting,” said Sileshi Girma, Director-General of Tourism Ethiopia – a federal government body tasked to market Ethiopia’s tourist attraction sites and heritages.